RFP Brief Generator
You're sending the same hotel RFP to eight properties — and three weeks later, two replied with full proposals, three with vague rate sheets, and one said "please send more details". The problem isn't the hotels. It's that your brief left them guessing. Without a struct
ured format covering dates, attendees, room block, F&B, AV, and contract terms, every hotel responds in its own template — making side-by-side comparison nearly impossible. This generator builds the right brief structure from 8 inputs, so every hotel gets the same questions and you get comparable answers.
Inputs
Results
How to read your result
The generated brief is a structured template — review and customise the bracketed fields ([your company name], [date], [your name]) before sending. The asks (20% attrition, 1:50 comp ratio, 4-week cutoff) are European norms; tighten them for compressed dates, soften for off-peak.
3 next steps
- Send the brief to 5-8 hotels — competition is what drives BAFO savings.
- Use the proposal scorer to rank responses.
- Score response speed too — hotels that reply <3 days usually fight harder.
Related reading on Easy RFP
Frequently asked questions
Is the brief sendable as-is?
Almost — fill the 3 bracketed fields (company name, response deadline, your contact) and it's ready.
What contract terms should I always ask for?
Attrition allowance, cancellation curve, F&B minimum, cutoff date, force majeure clause, comp room policy, VAT treatment. All are covered in the generated brief.
How many hotels should I send to?
5-8 for serious sourcing. Fewer means weak competition; more means slow comparison.
Will hotels respond faster to a structured brief?
Yes — sales managers prefer briefs that match their internal proposal templates. Expect 30-50% faster turnaround vs ad-hoc emails.
Can I edit the markdown?
Yes — paste into any editor (Notion, Google Docs, Word). Markdown converts cleanly.