Easy RFP was built by an event-tech operator who ran RFPs on the buyer side for years and watched the same process repeat itself every time: the brief is imprecise, three hotels reply late, the spreadsheet grows sideways, and the planner picks the best-written email instead of the best deal. The product exists to end that.
Gustavo founded Easy RFP after a decade working across hospitality technology and SaaS product roles. He has run hotel RFPs on both sides of the table — as a buyer organizing corporate events and as a vendor supplying the software behind them — which shaped every product decision: why the hotel response form requires no login, why finalists see anonymized competitive intel, and why the pricing is €39/month plus €49 per RFP instead of a seat-based enterprise contract.
He works in English, Spanish, and Portuguese — the three languages Easy RFP sends hotel invites in — and responds to support emails directly.
Rodrigo brings over a decade of experience in SaaS and technology to Easy RFP. His background spans software engineering, product development, and technology strategy — the technical foundation that powers the platform's AI-driven RFP generation, magic-link response system, and automated proposal scoring engine.
While Gustavo owns the hospitality domain and planner experience, Rodrigo owns the technology stack and product architecture — ensuring the platform scales reliably across markets and languages.
Hotel RFPs in Europe are still run on spreadsheets, email threads, and instinct. A typical planner sends the same brief ten different ways to ten hotels, receives ten formats back, tries to normalize them in Excel, and signs with whichever hotel replied fastest with a decent PDF. The tax on that workflow is real: planners routinely overpay 8–18% vs. what the same hotels would have offered in a structured second round.
Easy RFP is built on the observation that the problem is not that hotels are unwilling to compete — it is that the process does not give them a fair, anonymous way to do so, and it does not give the planner the data to push back. Our fix: structured proposals, automatic scoring, and an anonymized Best And Final Offer (BAFO) round where each finalist sees competitive intel like “3 of 5 finalists offer AV included.”
Every support email is answered by the founders. This is intentional — it keeps product decisions grounded in real planner pain, not synthesized “voice of customer.”
Every label, tooltip, error message, and email is written in plain language. Acronyms (RFP, MICE, BAFO) are defined on first use. If a planner new to the category cannot understand a screen in 5 seconds, we rewrite the screen.
Hotels respond via a one-time magic link in their browser. Zero friction on the supply side is the lever that moves reply rates above 60%.
Free forever for 1 RFP per month. Pro €39/mo for 10 RFPs. Team €149/mo for unlimited RFPs and 5 seats. Hotels never pay — no hidden enterprise contracts, no hotel-side fees, no referral commissions from hotels. The only customer is the planner.
Every reply, every bounce, every PDF attachment, every planner correction writes back to the hotel row in our database. Invariant facts on the hotel, variable facts on the proposal. The product gets better with every RFP run.
Benchmarks we publish — reply rates by chain, average savings delta vs. Round 1, response time by country — come from anonymized aggregate data across RFPs run on Easy RFP. We never publish data identifiable to a single planner, a single hotel, or a single event.
Email [email protected]. For press, partnerships, or data-sharing inquiries, same address. Response SLA is 24 hours on working days.