The €634B European MICE Map
Six of every ten meeting-and-events euros spent globally are spent in Europe — and our infographic breaks down where exactly that capital lands.
Embed this infographic on your site
Free under CC BY 4.0. Just keep the source link visible.
Source & methodology
ICCA 2024 country & city report; Eurostat 2023 business-travel statistics
How we calculated this
Total MICE spend figures combine ICCA's 2024 association-meetings benchmark with Eurostat's business-travel volume series for the same calendar year.
European share is calculated against IBTM World 2024 global market totals; we round to one decimal place. The 60% figure represents 6 of every 10 dollars (or euros) spent on MICE worldwide.
Per-country splits use ICCA city-level event counts weighted by Eurostat business-travel intensity coefficients.
Run an RFP that gets answered
Easy RFP is built for European MICE planners. Free plan, 1 RFP/month, no credit card.
Start free →Released under CC BY 4.0 — keep the credit link to easyhotelrfp.com when re-using.
