The €634B European MICE Map
Six of every ten meeting-and-events euros spent globally are spent in Europe — and our infographic breaks down where exactly that capital lands.
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Source: Easy RFP — CC BY 4.0
Source & methodology
ICCA 2024 country & city report; Eurostat 2023 business-travel statistics
How we calculated this
Total MICE spend figures combine ICCA's 2024 association-meetings benchmark with Eurostat's business-travel volume series for the same calendar year.
European share is calculated against IBTM World 2024 global market totals; we round to one decimal place. The 60% figure represents 6 of every 10 dollars (or euros) spent on MICE worldwide.
Per-country splits use ICCA city-level event counts weighted by Eurostat business-travel intensity coefficients.
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