💡 How to improve your RFP response rate
- Send to 6-8 hotels max — hotels know when they're on a mass list and invest less
- Personalise the opening — mention why you chose that specific hotel
- Set a 7-10 day deadline — not 2 days (too short) or 4 weeks (forgotten)
- Include your budget range — hotels skip RFPs with no budget indicator
- Follow up by phone — a call on day 3 lifts response rates by ~30%
- Send on Tuesday or Wednesday — Monday and Friday have the lowest hotel sales team availability