European hotels reply in 38h 14m on median — and 27% never reply at all.

15,213

MICE RFPs analysed

4,892

Unique hotels

27.4%

14-day ghost rate

19%

Independents faster

Top 10 European cities by response speed.
Fastest: Madrid 22h 40m · Lisbon 24h 10m · Milan 27h 50m
Slowest: London 52h 30m · Rome 44h 50m · Amsterdam 41h 20m

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Caption for press use · 280 char

Q1 2026 European MICE response benchmark, n=15,213 RFPs to 4,892 hotels. Median first reply: 38h 14m. 27.4% ghost rate. Madrid fastest (22h 40m), London slowest top-10 (52h 30m). Independents respond 19% faster than chains. By Easy RFP. CC BY 4.0.

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X / LinkedIn: "New benchmark: Median European hotel reply to a MICE RFP is 38h 14m in Q1 2026, but 27% never reply at all. Madrid leads (22h 40m); London is slowest of the top 10 (52h 30m). Independents respond 19% faster than chains. n=15,213 RFPs. https://easyhotelrfp.com/blog/research/hotel-response-time-benchmark-q1-2026/ via @easyhotelrfp"

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