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RESEARCH METHODOLOGY · CC-BY-4.0

European MICE Market Size 2026: six-source reconciliation (CSV + printable methodology)

Every figure, every scope definition, every publication URL behind our €190B consensus. Released under CC-BY-4.0 — reuse with attribution.

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sources.csv · 7 rows · 2.1 KB · UTF-8 · CC-BY-4.0
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source,figure_eur_billions_2026,scope,methodology_note,publication_url,license Statista Europe Meetings & Events segment,172,Organiser revenue,Top-down market sizing from organiser revenue panels,https://www.statista.com/outlook/...,CC-BY-4.0 Events Industry Council Global Economic Significance Study,218,Direct + indirect spend,Bottom-up survey of organisers venues and delegates,https://www.eventscouncil.org/...,CC-BY-4.0 GBTA Europe BTI Outlook (MICE component),166,Business-travel-anchored MICE share,BTI tracks business travel spend; MICE component extracted,https://www.gbta.org/research/...,CC-BY-4.0 Allied Market Research MICE Industry EMEA Report,195,Direct + indirect EMEA-scoped,EMEA adjusted to Europe-only using regional split,https://www.alliedmarketresearch.com/...,CC-BY-4.0 Top-5 national tourism boards summed,201,Direct spend top-5 + uplift,GNTB + Atout + Turespaña + ENIT + VisitBritain,https://www.gcb.de/...,CC-BY-4.0 Eurostat × UNWTO derived,188,Derived from arrivals data,Arrivals × per-trip spend × 40% MICE share,https://ec.europa.eu/eurostat/...,CC-BY-4.0 Reconciled consensus (Easy RFP),190,Direct + indirect (reconciled),Scope-harmonised midpoint; range €165B–€220B,https://easyhotelrfp.com/blog/research/...,CC-BY-4.0

Reconciliation methodology — four steps

Six public sources publish six different headline numbers for the European MICE market. The €55B spread is a scope problem, not a measurement problem. Here is how we collapsed it to a single defensible €190B figure.

STEP 01

Scope mapping

Classified each source as organiser revenue, direct spend, direct + indirect, or total economic impact. Excluded total-economic-impact studies — multiplier methodology varies too widely between national studies to compare cleanly.

STEP 02

Currency + year normalisation

All figures normalised to euros at March 2026 average rates and to the 2026 forecast year. Where sources publish 2025 with implied 2026 growth, applied the source's own growth rate.

STEP 03

Scope uplift to common denominator

Organiser-only and direct-only sources uplifted to direct + indirect using the EIC published direct-to-total multiplier for Europe (≈1.27).

STEP 04

Outlier check

Once normalised, every source sits within €25B of the €190B midpoint. No source excluded. Cross-checked against 1,298 venues in our own Apify pipeline — implied per-venue revenue is consistent with our observed median.

Licensed CC-BY-4.0. You may reuse this dataset for commercial or non-commercial work provided you attribute Easy RFP and link back to the research article. Suggested citation: "European MICE Market Size 2026: Six-Source Reconciliation, Easy RFP (May 2026), CC-BY-4.0."

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Easy RFP · European MICE Market Size 2026: Six-Source Reconciliation · CC-BY-4.0 · easyhotelrfp.com/blog/research/european-mice-market-size-2026/