What is an event brief?
An event brief is a concise document that captures all the key requirements for a corporate event: objectives, audience, format, dates, location, budget, and deliverables. It is shared with venues, suppliers, and internal stakeholders to align expectations before planning begins.
What should an event brief include?
A complete event brief covers: event objective and success metrics, target audience profile and expected numbers, preferred dates and flexibility, geographic requirements, format (conference, gala, team-building, hybrid), budget range, technical requirements, sustainability goals, and decision timeline.
Who writes the event brief?
The lead event planner or project manager drafts the brief, often with input from the commissioning client or marketing team. For complex conferences, the C-suite or programme committee may review before it is sent to venues.
How does an event brief relate to an RFP?
An event brief is internal — it defines what you want. An RFP translates the brief into a document sent to venues and suppliers requesting detailed proposals. Think of the event brief as your internal specification and the RFP as your external request.