Easy RFP
Chain vs Independent Hotels — RFP Performance 2026
Three metrics where positioning beats brand · n=2,400 RFPs
Branded chain
Independent
100
75
50
25
61%
66%
Response rate (%)
35
28
Median hrs to reply
9.4%
12.1%
BAFO savings
Independents lead on response time and BAFO flexibility; chains lead in capitals only.