First-party benchmark · n = 2,400 RFPs
Chain vs Independent.
The honest answer: blend.
Across 18,932 European hotel invitations, neither pure strategy wins. Chains take capitals and large groups; independents take rate, tier-2 speed and abandonment.
Response time · tier-2
35/23
biz hrs · independent +12 hrs faster
Win rate · 1,000+ rooms
26.7/8.6
% · chain +18 pts on large groups
Rate competitiveness · leisure
42/59
percentile · independent +17 pts
Abandonment · European avg
36.2/28.4
% · independent +7.8 pts better