Everything you need to design a winning incentive travel programme to London: experiences, pricing, and how to build your RFP.
| Programme level | Per person (GBP) | Group of 20 (GBP) | Group of 50 (GBP) |
|---|---|---|---|
| Standard (4★ hotels, core experiences) | 230–520 | 4,600–10,400 | 11,500–26,000 |
| Premium (5★ hotels, private access) | 368–832 | 7,360–16,640 | 18,400–41,600 |
| Luxury (ultra-exclusive, bespoke) | from 575 | on request | on request |
Private after-hours access to London's most iconic cultural sites — museums, palaces, historic venues. Experiences unavailable to the general public.
Reserved tables at top-rated restaurants, private chef experiences, wine pairing evenings with local producers.
The experience that defines London — immersive, local, and impossible to replicate at home. Always the top-rated session in post-event surveys.
Sunset cocktail cruises, rooftop parties, landmark venue buyouts. Create the moment your team talks about for years.
Spa days, outdoor adventures, mindfulness sessions. Paired with the destination's natural setting for genuine restoration.
Professional photography packages, video highlights reel, curated souvenirs. Every great incentive programme creates lasting keepsakes.
| RFP section | What to specify |
|---|---|
| Programme objectives | Top performer reward, product launch, sales kick-off, loyalty recognition |
| Group profile | Headcount, nationality mix, VIP tier, dietary/accessibility needs |
| Hotel requirements | Star rating, room configuration, suite allocation, pool/spa requirements |
| Experiences | Private access, exclusivity requirements, photography/filming rights |
| F&B | Welcome cocktail, gala dinner, daily breakfast, drinks packages |
| Budget & currency | Total envelope, inclusions/exclusions, foreign exchange risk |
Incentive travel programmes to London typically cost 230–520 GBP per person for a 3–4 night trip including flights, accommodation, and experiences. A group of 20 runs 3450–10400 GBP in the standard tier.
London stands out for incentive groups because of: Buckingham Palace, Tower of London, West End, Bespoke tailoring. The destination offers authentic experiences that money can't easily buy independently — exactly what top performers expect as a reward.
The best London incentive experiences include private venue access, unique local activities unavailable to regular tourists, top-tier dining, and immersive cultural moments. Activities that create lasting memories always outperform generic sightseeing.
A strong incentive travel RFP for London should specify: group size and profile, travel dates, hotel tier (4★/5★), F&B requirements, desired experiences, total budget, and programme objectives. Easy Hotel RFP lets you send this to multiple properties simultaneously and compare responses.
One RFP. Multiple venues. Free comparison. Built for MICE planners.
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